Showing posts with label Alaina Zulli. Show all posts
Showing posts with label Alaina Zulli. Show all posts

Tuesday, October 6, 2009

Making Lemonade

There is an old adage that goes, "When life hands you lemons, make lemonade." And I am stirring my pitcher as we speak. AND I've added a little Bacardi to my brew. Because at times like these you've just gotta spike the punch. Yesterday afternoon, I was speaking to my seamstress, Alaina, about some of the details on the first sample for Fall 2010. It seemed like a normal enough conversation that we've had several times since we started working together this April past. But something happened. And I am not sure what. Because waiting in my email box early this morning was a "Dear John" message from her saying that she could no longer work with me. It sent me into a tailspin. What was I going to do? How could this happen to me - AGAIN? I left a voice message and sent an email begging her to reconsider. At the very least, I pleaded for her to finish the piece we discussed yesterday. Especially since she'd spent the entire Monday completing the preliminary pattern. But all my cajoling was for naught. Alaina is moving on with her life. And I've got to move on, too. So I called the number listed in an ad posted in my trade newspaper, Women's Wear Daily, that offered quick and efficient patterns and samples. Less than 5 minutes later, I was surrounded by sewing machines, cutting tables, and pattern pieces hanging from the ceiling at 7th Avenue Fashion Design. Amid the clutter and seemingly controlled chaos, George and I discussed construction, fabrication, and measurements as we dissected my sketch. We exchanged business cards and I assured him that I would return on Thursday with my new fit model, Ila, in tow. Time is something very precious that we all have very little of. I've got to make the most of what I have before January when we will be photographing the "Fine & Dandy" collection for Fall 2010. How I will pay for these samples is still a mystery, but I am stepping out on faith. Just like Alaina is starting anew, so must I. And after I finish this pitcher of liquid courage, I'll be ready to turn the page to the next chapter of my odyssey. Bottoms up!
Peace & Fashion!

Thursday, October 1, 2009

Something In The Air

After my self-imposed fashion detox, I have begun to feel more like myself again. My creativity is in full throttle. And I am happy to report that my seamstress, Alaina, and I are beginning the work for the Fall 2010 collection. I think the crisp autumn weather may have unlocked a treasure trove of ideas that's given my vision a focus & clarity that has been absent over the last couple of weeks. Or maybe it was that epic fever I suffered this Monday past which caused uncharacteristic hallucinatory visions? Whatever the reason - I am in possession of a tote bag spilling over with sumptuous wools, the sheerest silk organzas, the most exquisite silk/wool, the softest foiled leather skins, and the fiercest premium denim. My sketches are taking shape and I have created a story for the season that has my intrepid fashionista borrowing from the boys. The title of this collection is Fine & Dandy and the theme is based on the English Dandy - that very well turned out gentleman who wears clothing with finesse and style and panache. I searched the web to find contemporary images of a dandy and, once found, I translated them into something sexy, yet attainable for the modern woman. I applied motifs that are common for the dandy, such as the bow tie, the dress shirt, and the pocket watch with chain. But the shapes & silhouettes are very womanly. Some are voluminous, while others are body conscious. Each style will be named after a music diva's songs - just like spring 2010. And since I am "youtubing" a lot of vintage Diana Ross circa the 1970s, I have chosen her for my musical inspiration.


As Marla & I diligently work to get the spring 2010 collection on store racks early next year, I continue to follow through with my dreams and goals. And it requires that I tap into my reserves and commit to what I love most - conceptualizing and sketching beautiful new dress designs that women will hopefully covet. And sometimes the outside noise can wear me down and distract me. But I am never down for too long because there is something in the air. And it beckons to me to just keep on.


Peace & Fashion!


Thursday, July 16, 2009

A Different Kind of Designer

I am okay with flying under the fashion radar. I am not a scenester. I just want women to buy my clothes, look pretty, and talk about how fabulous my dresses make them feel. Every once in a while I like to attend a swanky party, but mostly I kinda like hanging with my friends and family. In a fashion crowd, I surprisingly do not blend in. The sound of crickets chirping resonates in my head once the hush of quiet has settled over a conversation with a fellow fashion professional. Beyond hemlines and silhouettes there is little else to chatter about and I have not mastered the art of small talk. Perhaps unusually, my social circle has never really included fashionistas who share a similar career path. My new friend and colleague, Alaina Z., who created 2 of the patterns and sewed the corresponding looks for my spring collection tells me that I am a different kind of designer. Stripped of all melodramatic fierceness often associated with fashion elite and wannabes alike, she says I come off as just a regular guy. I took that as a compliment because having perspective is a good quality to possess.

This week I've been contacting showrooms around New York with the hopes of securing one that will get the line onto store racks. And this step is extremely crucial. Because let's face it, the possibility of my dresses being bought is drastically reduced if they're not sold anywhere. So I put on my best warm and pleasant radio voice as I inquired over the phone. Unfortunately, I have often been met with cold and distant proprietors indicative of the industry that has yet to embrace me. Economic crisis or not, when talking to most fashion people I usually come up feeling hollow. And I've been found out by friends like Stephen E. that I am a little sensitive. Surprise! So as I make each call, it becomes more and more excruciating. But I have accepted that this step is just a necessary evil to get to my ultimate goal.

Peace & Fashion!

Wednesday, May 27, 2009

All That Glitters Is Not Fashion Gold

How many times have you invested in something or someone only later to find out that he/she/it was not what you expected? You had, in fact, been bamboozled - hoodwinked - misled. Well, my fashion followers, that recently happened to me. One of the seamstresses that I hired for my biggest project ever swears that she is the product of a couturier from Thailand and blessed with a gift for clothing construction. She also claims to have worked closely with Marc Bouwer, a designer known for his clingy, sensuous gowns that have graced the backs of R-n-B divas like Toni Braxton, Whitney Houston, and Patti LaBelle. Her expertise clearly went out the window while working with me because I got shoddy, unfinished workmanship and a poor fit. But thankfully I quickly recovered after realizing that I had been handed a chunk of fashion fool's gold. I called on some of my trusted tailors that I have been able to forge strong working relationships with and they went to work immediately and aborted a major disaster from happening. What has resulted is cocktail dresses that are as pristine on the inside as they are on the outside. And I am just blessed to be in the esteemed company of such gentlemen. Today was one of the last fittings with Valencia, the goddess. This journey has been a revelation and a lesson in resilience. And it has also provided me with a great opportunity to meet some really gifted and talented dressmakers. I look forward to working on many projects with the quiet dynamo, Alaina. And my Hispanic posse of tailors whom Valencia has dubbed The 252 Crew has been patient and proven themselves time and time again. I can forge ahead next season knowing that these people have got my back creatively. Sometimes you can make the wrong turn and discover that you've actually struck pure gold.

Peace & Fashion!