Thursday, October 22, 2009

Keep It Moving

At the end of last week, my business partners and I decided to terminate Marla's contract. Although it seemed like she was initially committed to the cause of getting the line on store racks, she lost steam after our disappointing Market Week turnout. Ashanti and I tried several times over the past three weeks to contact Marla so that we could strategize our next move, but our phone calls went unreturned and our emails were unanswered. We are looking into other options as far as a sales professional is concerned and are hopeful. But our success is only guaranteed by a strong team who believes in the goals of Sorta Kinda Enterprises. In the meantime, this Tuesday past, I took a handful of dresses with me and visited 3 different Manhattan boutiques that we are interested in selling to. And the idea of the old school door-to-door salesman is dead. May he rest in peace. Because each one of the style emporiums that I looked into will only consider our goods through email correspondence. I spoke to my friend Chris this afternoon about this phenomenon and both of us thought it rather ironic. Because clothing is very tactile, most of us like to see the way a garment moves, how it feels, its weight. But modern technology has eliminated an integral part of choosing one design over another. And then, what if the buyer dislikes the way my photos are styled or my choice of models. Will that influence their decision? It's all quite precarious. But I've been emailing the images to every appropriate venue possible. All I need is a breakthrough.
Peace & Fashion!

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