Wednesday, September 11, 2013

My Name is Bennett

Tim Tebow - A player without a team
Today is the last day of New York Fashion Week.  And, truth be told, I'm feeling a little wistful because I haven't been an active participant for several seasons.  I am sort of like the football star, Tim Tebow, who has not been given the opportunity to peacock on the playing field.  Although the air is crackling and charged with an energy that is intoxicating and everyone is cheering as the designs hit the runway, I sit sidelined in front of my computer screen or thumbing through the daily newspaper trying to keep up and engaged.
As an apparel designer, I never reached the pinnacle where I showed my collection in the tents during Mercedes-Benz Fashion Week.  Yet, I was savvy enough where I was able to garner the attention of the press by staging a couple of guerrilla fashion shows on the sidewalk outside the tents.  It was a lot of work, but it was great fun and I felt like my work was validated when I appeared in national newspapers and on morning talk shows.
The piece from NY Amsterdam News
These days, after reinventing myself, I am quietly plugging away with my handcrafted purses focused, instead, on making money and building my brand.  Although the pop of the flashbulbs has dimmed momentarily, I am quite pleased with my accomplishments so far.  And faster than you can say, "Fashion Touchdown," the lights will shine brighter than before.
In the meantime, check out my newest offerings at  And tell your friends, too!  Word of mouth is a powerful tool. 
Peace & Fashion!

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