Thursday of last week, the revamped skwilbur.com premiered. I wanted it to look a lot more polished. Sophisticated. I wanted it to have an aesthetic akin to net-a-porter.com - a shopping site with an editorial feel. But the fabulous shopping experience offering "accessible luxury" that I had in mind would cater exclusively to plus size women who are still marginalized and underserved.
The company website has never truly represented what the SK WiLBUR brand is about. At least, that's how I feel. I just don't think my business partners and I were able to truly convey to the previous web designers what BOLD, MODERN, & CLASSIC style looked like to us. I think Frantz, our latest and most thoughtful designer to date, has finally got it right.
About a month and a half ago, I was sitting in Starbucks in Penn Station reading a book while waiting for my train home. A gentleman walked up to me and asked if he could sit in the empty seat next to mine. I must have looked at him strangely because that's when he said, "I know New Yorkers are very particular about their personal space." Honestly, whenever I am anywhere and I see an available seat, I sit in it - no questions asked. "Oh you must not be from New York," I responded, "because New Yorkers don't care how uncomfortably tight it might be, we are going to sit down." We chuckled and ended up having a brief and engaging conversation. As it turned out, Alain (that's his name) was a Floridian until the age of nine when his family moved to New York.
When I noticed it was just about time for my train to be announced, I bid farewell to Alain and made my way to the correct track. At Jamaica Station, where I needed to switch to another train, I saw Alan on the platform. He didn't see me and I just laughed to myself. When I boarded my connecting train, I saw my new acquaintance already seated. "You're stalking me," I roared hysterically. As the train cruised along the tracks, Alain confided that he is in construction, but has a background in film. I showed him photos of my designs and disclosed some of what I had been working on.
"Well if there is anything I can do to help, please let me know," Alain offered.
"I could really use a web designer who won't charge me an arm and a leg."
"I just happen to have a friend who designs websites. I will text his info to you." I handed Alain my business card before getting off the train at my stop.
By the time, I was home I had received a text from Alain with Frantz's contact information. The rest, as they say, is history. Some people might call it destiny or kismet. But I'd like to think that the universe was creating a pathway for me to connect with Frantz. I am very pleased with the work that Frantz has done so far and I believe that Sorta Kinda Enterprises finally has a clear web identity on which we can confidently build from. If you haven't done so, check us out.
Peace & Fashion!